Foodservice Strategy Agency
Product Manufacturers | Horeca | Ingredient Suppliers
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[Why we’re here]
Agency mediocrity is real.
After years working in creative agencies and as consultants, we know there are big issues:
• Complete lack of foodservice understanding
• Complex, inefficient teams
• Legacy systems & methodology
• Juniors delivering sub-standard work
This all adds up to output that doesn’t move the needle — and costs that continue to pile up. This challenge is even worse in foodservice and hospitality.
[What we do]
We unlock growth for foodservice businesses by solving the hard commercial questions.
Where should we innovate?
Which accounts deserve acceleration?
How do we convert faster?
Where are we wasting effort?
What drives operator pull-through?
How can we leverage digital & social?
[What makes us different?]
Senior operators who have worked inside the category, paired with proprietary AI tooling built specifically for foodservice. Nobody else brings both.
[Who we are]
If you’ve never worked in foodservice & hospitality, you just don’t get the challenge.
The data is incomplete. Operator, chef, channel and diner needs are different. Route to market is difficult. Kitchen constraints are real. We know those challenges intimately and know how to work within them.
Deep industry expertise, sharpened on the line.
[Our strategic approach to growth]
Make the playing field clear. Then move with intent.
01
Define
Defining success and agreeing the playing field. Ambition, vision, objectives, milestones, stakeholders and KPIs.
02
Discover
Business, brand, market and competitive context. Category research, audience insights, market mapping, workshops and route to market analysis.
03
Develop
A unique, focused growth strategy. Brand, portfolio, category, pricing, innovation pipeline, product concepts and optimisation.
04
Deliver
World-class execution for real financial impact. Growth initiatives, sales conversion toolkits, digital demand creation and campaign assets.
[Our tools]
Proprietary tools. Built to turn white space into pull-through.
White Space Growth Map
A proprietary growth opportunity identification tool used to facilitate strategic business growth planning. It breaks teams out of day-to-day mindsets.
RAPID AI Network Concepting
Proprietary AI node-network concepting agents that bring product concept visualisations to life in minutes — ready for rapid operator testing and optimisation.
Growth Workshops
Fully developed and facilitated by Hocho to identify the biggest growth spaces — and turn them into aligned execution plans.
AI Insight & Research Agents
Trained agents search the world’s knowledge bank to deliver foodservice-specific outputs in a fraction of the traditional time and cost.
[Get in touch]
Let’s unlock growth for your business.
Noordsingel 113
3035EM, Rotterdam