Foodservice Strategy Agency
Product Manufacturers | Horeca | Ingredient Suppliers
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[Why we’re here]
Winning in Foodservice is tough
We know winning in Foodservice is hard and that it just isn’t the same as winning in retail but most don’t understand why.
• Data is scarce - sell out data is patchy and market share is non-existent
• Different audiences, different needs - chef, operator, distributor and diner all across different channels
• Route to market is critical - even the best product can’t grow without robust distribution and pull demand
With decades of experience in growing foodservice businesses and brands, we know what it takes to get growth going. Whether your challenge is getting momentum internally or negotiating the dynamic and changing HORECA and hospitality market.
[What we do]
We unlock growth for Foodservice businesses by solving the hard commercial questions.
Where should we innovate within our target market segments?
Which accounts deserve acceleration?
How do we convert faster?
How do we deeply understand the competition?
What drives operator pull-through?
How can we leverage digital & social?
[Our tools]
Proprietary Foodservice Solutions built to grow brands, sales and teams.
[What makes us different?]
Senior operators who have worked inside the category, paired with proprietary AI tooling built specifically for foodservice. Nobody else brings both.
Who we are
A dedicated team of foodservice professionals with decades of experience in the industry expertise that’s been forged on the line working in the world’s biggest foodservice companies like Unilever, Flora Food Group and Barry Callebaut — and supporting some of the smallest, most exciting start-ups.
AI Native Tools
We’ve built a team of AI native agents that support critical foodservice business challenges like innovation concepting, growth mapping and route-to-market planning; which we can use to unlock growth in any foodservice business with maximum efficiency and minimum cost.
[Our strategic approach to growth]
From sharp strategic sythesis to aligned execution.
01
Define
Defining success and agreeing the playing field. Ambition, vision, objectives, milestones, stakeholders and KPIs.
02
Discover
Business, brand, market and competitive context. Category research, audience insights, market mapping, workshops and route to market analysis.
03
Develop
A unique, focused growth strategy. Brand, portfolio, category, pricing, innovation pipeline, product concepts and optimisation.
04
Deliver
World-class execution for real financial impact. Growth initiatives, sales conversion toolkits, digital demand creation and campaign assets.
[Get in touch]
Let’s unlock growth for your business.
Noordsingel 113
3035EM, Rotterdam